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Video Sales Letters – Your Complete Guide

A video sales letter (VSL), is a video that is designed to sell a product/service to the viewer. VSLs use the same principles as a written sales letter to convince their audience but are in video format. Video sales letters can be found on landing pages and in digital ads. You can also find creative video …

How to Create a Creative Video Sales Letter

What is a video sales letter? The first thing to understand is why this is called a 'video sales letter' when –  as we’ll go on to explore – they aren’t really letters at all. Well, the root of the video sales letter is located in the world of direct mail – which, is extraordinary, once …