Online retailers of today use various channels to get in touch with their patrons. You have to manage online marketplaces, social media, e-commerce websites, and more with the utmost care if you wish to provide the best experience to customers.

Among everything else, emergency order fulfillment requirements will always pop up. If you are looking for the best CRM relationship management company visit www.funnelmaker.com/complete-crm-system.

In this regard, e-commerce and CRM work extremely well together to make things happen. Finally, the customer experience becomes smoother and more convenient which results in more sales.

The benefits of integration

1. Customer experience improvement: The integration of e-commerce with CRM enhances a customer's experience in several ways. Your offer order status updates, shipment tracking, and inventory checks. By doing so, you help your customers to stay informed regarding the arrival of their merchandise. 

2. Marketing and promotion enhancement: The support of a CRM & e-commerce development agency provides you with a centralized location where you can store and safeguard customer data. This feature enhances all marketing activities starting from the planning phase to the targeting phase, and all the way to the execution. 

3. Performance improver for sales teams: CRM integration is a boon to any shop that employs sales representatives or a customer service team. The sales team can cross-sell or up-sell more effectively when they have access to a customer's details that includes payments, orders, and even the products they viewed. 

4. Improved inventory forecasting and planning: If properly used, a CRM system provides data about the products that your customers favor the most. This feature lets you use real sales data to forecast for sourcing, manufacturing, and sales purposes.