India is the second-largest consumer market in the world. Rural marketing that is attractive in India is its size as a mass market. Around 2 million homes are added every year.
The battle fills the city market with a number of new players. The obvious choice is to go to villages where the market is not fully exploited. Illiteracy in rural areas is a big problem and several rural improvement projects continue.
Although India is one of the largest consumer markets in the world, it is difficult to enter the market. Marketing theories and concepts are applied directly in India but have not been very successful. To get rural marketing in India you can visit https://www.ascentgroupindia.com/strategic-rural-marketing/.
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There are many rural marketing management agents in India that protect the Indian market. This is due to differences in the size and potential of different segments due to different parameters such as income levels, diversity of languages and religions, geographical diversity, and others.
Rural consumers are always looking for budget users. It is important to meet the expectations of the first product and its price structure. It should be noted that the majority of the rural population includes full-time workers who tend to have minimal resources.
Depending on your daily income, which determines the budget for purchases and makes decisions after other parameters are set in the photo, such as customer service, guarantee period, etc?
Therefore, products in rural markets must be able to meet the basic needs of consumers, because rural consumers are willing to pay plus points. This makes the size and price of the package more important.